Buychain - Lorden Lumber

We’re not new to the lumber scene

We’re using technology to modernize the lumber industry with respect and integrity

A message from BuyChain’s founders

BuyChain was born out of a desire of our Founding Team to build something truly exceptional. Over a Saturday morning coffee in Austin, the initial outline of what BuyChain would soon become was mapped out. It included the intricate combination of world-class customer experience, people empowerment, and cutting-edge technological advancement for the lumber industry.

What began as a business helping customers sell more online has since become something much more profound: BuyChain is reimagining the world of commodity trading and sales.

We accomplish this through our unique product offerings designed to set an entirely new standard of customer convenience. To give the world’s best commodity lumber traders a modern toolset to more efficiently grow their business.

“We believe great traders should live in their power zone and this belief has moved us to the epicenter of a global community passionate about unleashing great traders.”

The attributes that have made the commodities lumber industry dependable for generations – steady growth, enduring relationships have also contributed to a lack of progressive thinking along the way and delays in making a technological investment. In fact, we are often asked why our team has chosen to build a company in the commodity building materials industry.

Our response is simple: BuyChain is a once-in-a-generation company and the opportunity ahead for all of its customers, employees, and partners is enormous.

Building a modern platform has required a willingness to challenge conventions and change traditional ways of thinking. And as the needs and preferences of our customers have changed, we’ve changed too with the goal of staying several steps ahead.

We continue to operate with an eye toward the future. The strength and cohesiveness of our management team will be constantly improved, and we will continue to nurture a culture that rewards teamwork and long-term commitment to our customers and each other. More importantly, we are barely scratching the surface when it comes to the breadth of capabilities we plan to deliver for each and every customer.

We’d like to close with our commitment to you: We will listen intently to truly understand your needs, goals, and aspirations for the work you do in our industry. We will ensure that we treat our customers, team members and the companies that we support with enduring respect; and we will carry out our responsibilities with courage, humility and above all else, integrity.

As a testament to this commitment, you can always reach us directly at should you wish to reach out at any time.

Thank you for the trust you’ve placed in BuyChain. It is an honor to serve you and we are extremely excited about this opportunity to achieve great things, together.

Your Founding Team,

Ryan Cahill, CEO
Chief Executive Officer

Ryan Cahill

Ryan is visionary; leading the team with thoughtful planning and mapping the success of BuyChain through an industry-first lens.

Ryan is leading the charge on taking his fourth-generation, family heritage of being in the lumber industry to new heights. He developed the revolutionary concept of BuyChain having witnessed past failures and learning from years of research and trial and error of his own. He's assembled a team of experienced, forward-thinking, entrepreneurial leaders to bring BuyChain to the building materials market.

Ryan has successfully combined his experience as an award-winning, global sales leader and technology ventures into a robust vision for the building materials customer. BuyChain continues to rapidly evolve under his leadership and finally forging a successful path to modernize the lumber trade.

In his spare time, Ryan enjoys spending time with his family in Austin, TX. His wife, two boys, and German Shepard all love the outdoors. He's a skilled craftsman and racecar building/driver. His tenacity and speed is rarely matched in business and on the track.

Marcell Haywood, CSO
Chief Strategy Officer

Marcell Haywood

Marcell's strategic direction is forged by unparalleled thought-leadership and his business acumen.

Marcell D. Haywood is an entrepreneur and business executive. He is currently the Co-Founder and CSO of BuyChain, a modern sales acceleration platform for buyers and sellers of building materials.

He studied at Florida State University, graduating Magna Cum Laude with a Master's degree in Information Technology in addition to receiving continuing executive education at London Business School.

In his free time, Marcell loves traveling with his son, Lincoln, and wife, Natalie. He enjoys team sports and is an avid scuba diver. Marcell believes that the key to living a meaningful life is to aim high in purpose, doing something that you truly love, with incredible people who share your same values.

Chief Marketing Officer

Rus Ackner

Rus has a critical eye for creativity, yet a highly adaptable, customer-first, analytical approach to marketing.

An omnichannel marketing & sales veteran, Rus has worked with/for companies ranging in size from start-ups to F500. A versatile skill set and real-world experience have contributed to a track record of results-driven marketing success and achievements.

Rus has been repeatedly recognized as a critical thinker, digital and design authority, and an engaging and encouraging mentor and leader. He regularly shares his passion for logical, practical design and a minimalist approach to effective marketing speaking regularly at events and on industry panels.

He enjoys embracing essentialism; enjoying every moment of life with his wife, three kids, and dogs. He's a passionate photographer, traveler, and multi-medium artist.

As the Co-Founder and CEO of BuyChain, I feel a unique sense of pride as we work to make a lasting positive impact on an industry that has provided for my family for 100 years.

Ryan CahillCEO, 4th generation lumberman